About Us
Futurae Diamonds was founded on the belief that jewellery should carry meaning, not just beauty alone.
That the pieces we choose to mark love, commitment, and life’s defining moments should feel as considered as the moments themselves. Elegant, enduring, and designed to be held close long after the occasion has passed.
We create fine jewellery designed to be worn with intention and kept for a lifetime. Pieces that are refined rather than fleeting, considered rather than excessive. Jewellery that marks moments and endures beyond trend or occasion.
At the heart of Futurae is a commitment to conscious luxury. Our lab-grown diamonds are optically and chemically identical to mined diamonds, offering exceptional brilliance and quality while reflecting a modern approach to craftsmanship, sustainability and ethics. Every stone is selected with care, and every piece is made with purpose.
Each Futurae design is crafted to become part of your personal story, an engagement, a milestone, a quiet declaration, or a legacy in the making. Our collections are intentionally restrained, allowing form, proportion, and detail to speak for themselves.
Futurae Diamonds is guided by a belief in longevity: in materials, in design, and in meaning.
Jewellery should not simply be owned, but lived with, evolving alongside the person who wears it, and passed on with significance.
A considered approach
All Futurae pieces are individually handcrafted to order, ensuring every detail is approached with care and precision. This considered process allows us to maintain the highest standards of craftsmanship while honouring the importance of each piece we create.
We work closely with our clients through a concierge-led experience, offering guidance, clarity, and discretion, whether selecting from our collections or creating something entirely bespoke.
Our founder
Futurae Diamonds is led by April Whittam, whose background spans business leadership, design, and strategy. Her approach to jewellery is shaped by a respect for tradition and a clear-eyed view of the future - where beauty is intentional, ethical, and enduring.
Under her direction, Futurae has become a modern jewellery house defined by restraint, intelligence, and purpose.
Looking forward
Futurae Diamonds exists for those who value meaning as much as beauty. For those who choose with intention, and who understand that what we carry forward matters.
We invite you to explore our collections and discover pieces designed not only for today, but for what comes next.
Join the Futurae Family
We love the love stories of families and we would enjoy nothing more than you becoming part of ours. Being a Futurae Family member, you’re not only gaining access to news, updates and exclusive offers, you’re also showing your support of more sustainably produced precious diamonds. We will offer family members discounts to new products, as well as a new loyalty program that we will be introducing very soon. Join us today as our family grows.